Larissa Leeper

Employer Brand Leader + Culture Strategist

Let’s Make Your Culture Visible.

I uncover the company culture… then translate it into a modern employer brand that aligns internal reality with external recruitment messaging.

Work With Larissa

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Larissa’s worked with/for:

THE TRUTH

Most companies tell one story externally and live another internally.

Candidates feel the mismatch. Employees feel the friction. And the organization pays for it in turnover, disengagement, and a talent brand that slowly loses credibility. I bridge that gap. I identify the real culture, the lived experience of your employees, and turn it into a clear, human narrative that strengthens trust, attracts the right people, and supports the employee experience from the inside out.

An employer brand fails when it’s aspirational instead of honest. My work ensures it’s both truthful and strategic.

MY EMPLOYER BRAND + CULTURE WORK

2026

My Process

A modern framework for understanding culture and translating it into employer brand through a solid Employer Value Proposition (EVP).

01 Discover the culture

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Every company has a culture… good, bad, or in‑between. I uncover the truth through employee insights, leadership conversations, and behavioral patterns. This reveals what people actually experience day‑to‑day, not just what’s written in values statements.

EVP Outcome: A clear picture of the real culture; its strengths, tensions, and identity.

02 Define the identity

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I distill cultural insights into a simple, human narrative. This becomes the foundation of the EVP: who the company is today, what it stands for, and how it shows up for its people.

EVP Outcome: A defined cultural identity employees recognize and leadership can champion.

03 Align internal & external

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Employer Brand is both internal (culture) and external (recruitment marketing). I bridge the lived employee experience with the talent story a company shares publicly, ensuring recruitment messaging reflects reality and strengthens trust.

EVP Outcome: A unified employer brand that connects culture, communication, and the employee experience.

04 Activate the EVP

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This is where culture becomes visible. I translate the defined identity into creative direction both:

Internally: Working alongside TA, leadership, HR and culture ambassadors to firmly communicate the culture within internal communications and onboarding experiences.
Externally: Dialed in design and copy for the career site, recruitment campaigns and social media strategy.

EVP Outcome: A modern, consistent employer brand expressed inside and outside the company.

See what those who have worked with Larissa have to say…

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“Recognizing her above-and-beyond contribution to the EVP work over the last year. Especially remarkable was the creation of the brand book that she took on and designed, giving life to how our EVP will be used across our global footprint. Her willingness to challenge how we have usually approached branding, bringing new and especially creative strategies, made this campaign feel modern and real in the eyes of our target audience.”

– Jackie M., VP, Global TA, Eaton

“Phenomenal job on the EVP design work! Everything looks amazing – from the SharePoint site to the flyers, and everything in between! Your work has elevated our EVP and EB campaign to stand out among all other companies. Great job and I can’t wait to see what else she creates this year!”

– Kristin O., Global Employer Brand Manager, Eaton

“Heroic project leadership! Larissa did an amazing job kicking off the LeaderX project, keeping it on time, and keeping all tasks (small and large) in check! She has a way of making each contributor on the team feel like they have your attention and always respond promptly. It has been great working with her on LeaderX and I am excited to see how it grows and where it leads!”

– Brooke V., Manager of Culture and Org Effectiveness, Eaton

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About Larissa

Corporate strategy

Human culture

Creative leadership

Brand identity

External reputation

Corporate strategy

Human culture

Creative leadership

Brand identity

External reputation

I’m Larissa Leeper — a Creative Director specializing in Employer Brand, culture storytelling and the employee experience. For more than 20 years, I’ve worked at the intersection of design, identity, and organizational truth, helping companies understand who they are, how they show up for their people, and how that story translates to the outside world.

My creative career began in hip-hop album cover design and marketing. My corporate experience comes from leading employer brand and creative strategy inside global organizations, building EVP systems, career sites, leadership communications and culture campaigns that reach millions. The duality of cultural fluency and corporate clarity is the foundation of my work.

Every company has a culture, whether good, bad or in-between. It’s formed through behaviors, leadership, communication and the everyday employee experience. My role isn’t to invent culture… it’s to uncover it, articulate it, and make it visible in ways employees recognize and candidates can trust. I bridge the gap between what companies say and what people actually feel, aligning internal reality with external messaging so organizations attract the right talent and keep the people who thrive there.

I’m drawn to work that feels intentional, modern and human. Whether I’m developing a global employer brand, directing a digital experience, or helping leaders express their vision, my goal is always the same: tell the truth beautifully, and build systems that help people see themselves in the story.