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2023 – present

All-new EVP Campaign “Energize your career.”

Eaton Corporation

PROJECT GOAL

Refresh Eaton’s Employer Value Proposition through a new, exciting campaign theme.

THE CHALLENGE

Eaton is a large global corporation with endless talent acquisition needs, this calls for a bold and attractive Employer Value Proposition (EVP).

THE SOLUTION

Using a theme that ties to Eaton’s electrical roots, the “Energize your career” campaign has garnered a clear uptick in applications, and given our regional TA partners a clear design and copy direction to follow to when posting jobs and placing ads.

THE OUTCOME

99% increase in applicants Year-over-year. The ATS dashboard shows that April-May 2023 vs. April-May 2024 saw double the applicants.

MY ROLE

  • Eaton.com/careers: design, develop and manage our site on AEM
  • Designed our Employer Brand Guidebook
  • EVP Brand Center Sharepoint design, development and management
  • Designed over 100 individual employee quote graphics
  • Animated HTML digital programmatic paid ads
  • Large format billboard designs for local areas and booth/banner designs for tradeshows
  • Continuously manage the look of the overall employer brand
  • + much more

Designed the public ad placement at MLB Cleveland Guardians game

Employee Quote Graphic – One example of hundreds

One of many Booth Designs

Flagship Programmatic ad – animated in HTML

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