Eaton is a large global corporation with over 90k employees. Therefore, any change requires a serious change management plan and the right team ready to execute on the plan. So when Eaton’s new CEO stepped up in 2025, it was time to update the employee value messaging to match his new vision. This meant going from the former Eaton Leadership Model (leader-focused), a complicated 8-part attributes statement/graphic, to something simpler and more relevant to all employees.

The new Eaton Culture Model (an all-employee rally cry), a simple 3-part culture statement/graphic, hit the nail on the head. Starting with a focus group of over 200 people, we distilled data to uncover Eaton’s strengths, their “secret sauce,” to find a way to elevate that… as well as expose struggles to improve on those. The new ECM gets to the heart of what all leaders should encourage, and all employees should embody: Think big, Act boldly, Win together.