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2019-2024

LeaderX Branding

Eaton Corporation

PROJECT GOAL

Launch an extended series of email sprints to bolster and equip leaders with an inclusive mindset.

THE CHALLENGE

I was approached with a task to help design HTML email layouts for their upcoming leader sprint series. During discovery, I noticed that there didn’t seem to be an overall feel, connection or brand. It was just going to be emails sent with great content that may never be adopted.

THE SOLUTION

I suggested we brand it, make it “a thing!” I suggested the name LeaderX (leader excellence), designed the wordmark, the look and feel and presented this as the way to cause leaders to feel like they were a part of something bigger. Each email was custom designed to feel more like an experience than a comunication.

THE OUTCOME

Boosted leadership engagement, achieving 80% leadership participation and 40% email engagement. The program even expanded to include Leader Development Programs.

MY ROLE

  • Named the program “LeaderX”
  • Designed the official wordmark and look of the program.
  • Design all full email layouts and their translations for the duration of the program
  • Maintain Eaton brand standards and look integrity for the duration of the program.
  • + and much more

LeaderX – Week 1 email

LeaderX – Week 2 email – hero banner

LeaderX – Week 3 email – hero banner

LeaderX – Week 4 email – hero banner

Pre-launch email – hype email

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