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2026

Belt Power Career Site

Belt Power

PROJECT GOAL

Update the career landing page with a modern look and copy to attract candidates.

THE CHALLENGE

Belt Power’s TA team is hard at work recruiting and interviewing candidates and did not have extra time to work on their marketing approach. They brought me in, fractionally, to overhaul their existing singular careers webpage on the BeltPower.com site.

THE SOLUTION

Rather than just a one-page facelift, I suggested an entirely fresh and new career site. Starting with content collection, copy refresh and bold design… I developed the all-new career site in WordPress, can be found at: https://careers.beltpower.com/ – It conveys a bold new look and offers a more narrative approach to telling the story of who Belt Power is.

THE OUTCOME

The TA team now feels confident sending candidates to their careers site and believes this new look conveys the image they want for their employer brand.

MY ROLE

  • Content Collection and organization
  • Copywriting and narrative storytelling
  • Custom website design and development in WordPress
  • Integration of Paylocity ATS on the Search and Apply page
  • Bonus: Designed a freebie downloadable Benefits one-sheet for the Wellbeing page

BEFORE: Their singular careers landing page before I was commissioned

Designed downloadable Benefits one-sheet

Narrative “About” feature section that focuses on the candidate

Apprentice recruitment feature section

Flex Work Solutions call out

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